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Index - What PR can do for you
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What Enterpress can do for you |
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We are a business-to-business
public relations company that prides itself on providing value for
money. We don’t “do lunch” for two hours, we don’t drink “Bolly” in
the office (well not often) and we don’t load you up with
unnecessary expenses. |
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We do keep your cost down, we do work hard
and we do deliver.
If having a
high profile in the trade, local or even national media is important
to you, then talk to us. |
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Make a bigger impression with PR |
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Control your message with a newsletter |
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Publishing a newsletter for your potential customers or your staff
is one of the most effective ways of conveying messages about your
products, services, pricing, plans, policies and the image of your
company. Newsletters allow you to: |
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Convey
a message in an editorial way without third-party editorial control.
Use the room you need to explain complex concepts
in a simple and entertaining way.
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Target your readership accurately.
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Expound
your ideas.
Carry out readership surveys.
Enterpress has vast experience of producing
well designed newsletters for a wide variety of clients. Let
us show you what we can do for you.
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Saying something when there is nothing
to say
This is also one of the things we do.
PR works best
when there is a constant flow, not a glut when your company is doing
something and nothing when you are not. Reading about you in a big
splash one month and then nothing for another six months will have
far less effect than reading about you month after month, no matter
how small the items. |
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Punch above your weight with PR |
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Can’t I do all this myself?
Yes, if:
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You want one of your senior
people, or yourself, tied up with writing a press release we could write in
much less time.
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You are confident you know all the pitfalls that await the unwary when dealing with the media.
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You believe you can write a release
in a way that is going to grab the attention of a journalist who
receives scores of the things every day.
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You are confident you can write a
release in a way that ensures your message will get across with as
few changes as possible.
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If you had the time and a good
library, after a few false starts,
you could probably fix your car,
make your own furniture or
make your own clothes, but you don’t, because you have better and
more productive things to do with your time and you know that if you
use a specialist, the quality will be better and it will end up
costing you less in the long-run.
Other things we do that you would
also need to set aside time for are:
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Arranging photography
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Dealing with press queries
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Managing budgets
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Researching what media is
appropriate
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Researching feature opportunities
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Liaising with journalists to create
opportunities
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Copying and
dispatching
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In your corner when
things go wrong
Any publicity is good publicity they
say, but tell that to Gerald Ratner.
There are times when you will want to
keep your name out of the media, or at least make the best of an
inevitably damaging story:
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Closing a factory.
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Someone says they have found an
insect in one of your pies.
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One of your employees is killed or
seriously injured at work.
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One of your key people leaves,
taking some of your best customers.
We
have handled numerous incidents like these. Sometimes we have kept
our clients names out of the media, sometimes we have been able to
put a positive spin on the story and sometimes we have just had to
minimise the inevitable damage. In each case our clients have come
out of the situation in a much better state with us in their corner
than if they had gone in alone.
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Look bigger than you are |
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